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Stark Tech Advisors

Building, Accelerating & Optimizing SAP Partner Go To Market

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Unlock the full potential of your SAP partnership. With over 20 years of SAP partner leadership experience, Stark Tech Advisors helps you grow pipeline, accelerate deals, and strengthen your brand within the SAP ecosystem

Stark Tech Advisors helps technology companies expand, grow, and optimize their go-to-market strategies. With 20+ years of global partnership experience, we provide the strategy and execution needed to open new markets, accelerate sales, and strengthen brand impact. From supporting SAP partners with engagement and pipeline programs, to delivering event services and North America concierge support — including helping Japanese companies successfully enter and scale in the NA market — we deliver the expertise and connections to drive measurable growth.
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YEARS OF EXPERIENCE IN PARTNER ECOSYSTEMS

Experience & Expertise

With more than two decades of global partnership leadership, we bring the insight and skills needed to help companies expand, align, and grow in competitive markets.

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Proven Approach

We combine strategy with execution — aligning partnerships, accelerating go-to-market, and building programs that deliver measurable growth.

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Personalized Service

Every company is unique. We tailor our services to your goals, ensuring practical, actionable solutions that create real impact.

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  • Our SERVICES

Partner Services Designed to Build, Accelerate & Optimize

SAP Partner Engagement

Align with SAP sellers in-field
Leverage SAP marketing engines
Align your solutions to SAP's AI Strategy

Partner Advisory

Partnership alignment consulting
Go-to-market optimization
SAP Partnership Readiness Check

Pipeline Build Programs

Campaign design and execution
Demand generation strategies
Measurable pipeline growth

Event Services

Custom partner workshops
Executive roundtables
SAP ecosystem networking events

Global - North America Concierge Service

Helping international companies penetrate the North American market.

Market entry strategy
Localized partner engagement
Dedicated on-the-ground support

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With over 20 years of senior partnership leadership at SAP, John Stark has helped software, services, and technology partners navigate complex ecosystems and grow their businesses worldwide. His expertise spans partner engagement, field activation, marketing acceleration, and go-to-market strategy.

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About Us

John J. Stark

  • Founder & Owner

Partnership Leadership

Helping SAP partners align with the ecosystem and turn collaboration into growth.

supporting Asia-pacific company expansion and APJ business practices

Bridging cultures and supporting Asia Pacific based companies expanding into North America.

SAP GTMKOM 2026

  • January 13-15, 2026 | LaS Vegas - the venetian

Join John and team at the Partner Passport Happy Hour at GTMKOM on January 14 from 5:30-7:30 at Flight Club at the Venetian.  A chilled-out chance to mingle with a few new up-and-coming SAP partners!  Register here!

JOIN US FOR HAPPY HOUR
  • WORKING WITH COMPANIES AROUND THE WORLD

John at Stark Tech Advisors has helped immensely get us up and running the North American market.  Not only did he help clarify the GTM strategy and collaborate with a number of key SAP stakeholders, he also helped build the pipeline by coordinating our third-party partner marketers, and engage directly with our end-customers.   We are so lucky to have John's experience, knowledge, connections, and mentorship with us here at Freedom Inc.

Jiro Furuya CEO of Freedom Inc.

“Working with Stark Tech Advisors has helped us build our awareness within the SAP ecosystem and started to drive pipeline”

Robert Kelen Aleran Software